New Warning

Locks210.com has recently learned about some new techniques being employed by various companies masquerading as locksmith companies.

These techniques include the manipulation of internet search engines, using inherent tools and knowledge thought held secret by search engine companies.

In almost all cities and towns across America, Canada, Europe and the Middle East, the search engines are full of the same scammer companies that have taken up residence in the first pages of the classifications in Yellow Pages and other telephone book directories.

It is a well known fact that search engines use spiders to crawl the web. These spiders crawl through all internet websites, looking for external and internal links, website content and keywords.

To place higher in given search terms on any search engine including Google, MSN, Yahoo and others, a combination of the 3 above items need to be constantly updated and reconsidered and reconfigured.

Increasing the quantity of links to and from your website is of vast importance to improving your website rankings. The scammer locksmith companies have cottoned on to this knowledge and produced many thousands of individual websites with individual domain names and are now linking all these sites together. This automatically gets the search engine spiders to work much harder to map the web, consequently causing those particular sites to rank higher in search engines for given keywords.

It is therefore very important for customers of locksmith companies to be wary of and check the affiliations and (in some states) licenses of their selected locksmith professional.

Independant investigations conducted recently, have produced high statistics of the more common locksmith requests and the quantity of locksmiths who advertise in Yellow Pages and first page of search engines, have revealed that many of these scammer companies, using deceptive techniques through their advertising, have been receiving the major percentage of inquiries. Further investigations of these companies have revealed insufficient training and knowledge of local hardware, replacement parts, access to tools for the professional tradesperson. Their insufficient knowledge and training of local products proves that the outrageous prices they have been levying are ripping off consuners.

The names of these companies have been listed numerous times in various news articles and reports. I will not list them here, because this action will increase their presence on the world wide web.

Pre-screened service professionals is one way to go, but be wary of locksmiths who are not members of professional associations and can prove such.