ADT Employs Scare Tactics in Chile

ADT the alarm company, known worldwide as a leading vendor in monitoring services recently employed advertising company DDB in Chile to promote their products to homeowners.

DDB decided to create a cardboard box with the company's advertising slogan printed, to be slipped under prospective customers doors.

The box, folded flat, springs to life after being inserted underneath the front entry door. This is to startle the homeowner into realising that their home is not secure.

Printed on the box, "Breaking into your apartment is easier than you think"

In truth of course, no break ins occurred. But do you consider this good advertising?

Scary, how some peoples minds work!

(source...)