Like many websites, we also use and swear by Google Analytics to measure our penetration across the web.
In the last couple of years we have listed the top 10 search results that led visitors to this site.
We recently determined that between January 1, 2011 and December 31, 2012 we enjoyed a whopping 72,866 visits to this site. On average, each visitor clicked through 1.5 pages each and spent an average of 1 minute and 8 seconds on the site.
There were visits from 171 countries and about 6200 different cities (includes separate IP addresses)
In the United States alone, we were seen by 45,039 visitors who spent an average 1 minute 53 seconds on the site.
Many Google Analytics users measure performance by the % of their bounce rate. While this is not a super-accurate metric, it does tend to indicate how your visitors feel about the information presented on the landing page and whether or not they feel the need to look at other pages on your site.
During the same period above, we measure 77.05% bounce rate. This tells us that visitors to our pages, find the answer to their initial search inquiry 77% of the time on the first landing page. The lower the bounce rate, the greater likelihood that visitors are visiting more than just the landing page.
Any business person requires suitable data to determine the effectiveness of their websites and having Google Analytics in your corner, in my opinion is a given.
