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July 2, 2013

Molson Beer Fridge - Canadian Security At It's Finest

The Molson Brewing Company, a well known Canadian brewer, recently released a novel advertising campaign across Europe to showcase their brand of beverage.

The reason we include it here is because they have designed a fridge that will only open with a Canadian passport.


An interesting and novel approach to securing your most prized collection of Canadian lager.

(video after the jump)





The application of a scanner/reader and some simple recognition software provides a unique approach to a security container.

Intelligent advertising, no?

(source...)

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