The Molson Brewing Company, a well known Canadian brewer, recently released a novel advertising campaign across Europe to showcase their brand of beverage.
The reason we include it here is because they have designed a fridge that will only open with a Canadian passport.
An interesting and novel approach to securing your most prized collection of Canadian lager.
(video after the jump)
The application of a scanner/reader and some simple recognition software provides a unique approach to a security container.
Intelligent advertising, no?
(source...)

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