Forever Lock - Bicycle Security Product Evolution - Where's The Keyhole?

The video above shows a new product that may be the answer to bicycle protection, enthusiasts are seeking.
The Forever Lock is a uniquely designed bicycle D lock that has cleverly hidden the keyhole.
Perhaps it is a little convoluted to operate the first time, but essentially the principle appears to be sound. You cannot find the keyhole without damaging the unit and the key is hidden when operating. Is there a more secure solution of it's kind?