Our latest statistics are captured above in the image provided and show that this site is maintaining a reasonable amount of web penetration.
- Now, what does this information mean to a business owner?
This information helps a business owner determine the popularity of website posts and provides engagement statistics that enable one to better determine the types and styles of posts that most interest our readers.
The information above is an indication of the number of pageviews our site has achieved for the dates tabled. These are NOT the number of hits to the site. These are the number of pages that viewers peruse and may be from a significantly lower number of individual hits.
- How is this important?
Many webmasters use search engine statistics to determine the value of a site, but many seem to only judge a site's value on the number of individual hits their site(s) receive. That unfair assessment of your sites value often can lead to over saturation of content, in attempt to bolster your numbers.
Engagement and site quality is better measured by the number of pageviews, because this indicates that your landing page may be creating enough interest in the reader for they to mosey around the rest of your site, reading additional articles, moving between pages etc. These actions directly power your sites credibility and authority with search engines and can be a contributing factor in having your site listed higher, naturally, in search engine results.
Without knowing the actual algorithms that search engines like Google, Bing, Yahoo etc use to provide content to searchers, a webmaster needs to design their site based on content and optimisation. For many years the optimisation industry has developed to provide services to website owners aimed at improving their websites search engine penetration. Like others we continue to receive multiple calls, sometimes daily, from companies wishing to sell us "first page ranking on search engines". We have chosen to say NO to all of these companies because we believe the value of our content, provides better engagement to our readers that search optimisation has ever brought us.
We understand that optimisation companies want to/need to make money too and they offer (the lazy website owner) some quality products and services that can help a site progress up the search engine ranks. It's up to you if you want to pay for the white hat techniques to propel your site/s. We choose to simply provide better content. This is reflected in our statistics above.
