Price War Begins - Customers To Win Big - Lockwood 7444 Keyed Pocket Door Lock Price Drop - Now only $133

A price war has begun. A new player has entered the market and selling on Amazon.

They have dropped the price of The Lockwood  7444 Keyed Pocket/Cavity Door Lock to $135, so to combat them we are dropping to $133.

We have been selling this product for 7 years and honor the manufacturers warranty, unlike other re-sellers who don't.

The impending tariffs to be imposed by the current USA administration are expected to hit all consumer  prices in the coming months/years.

Besides inflation, which has been on the rise for years now (not according to Wall St though) and evident on Main St, seeing many manufacturers prices increases, some 3 times in the last 12 months, we small businesses are less immune to the price volatility than our bigger competition.

I know many colleagues in my industry who have not raised their prices (on service and labor) in many years. Some are still charging similar prices to the late 1990's.

It is not like we enjoy raising prices but when our competitors are vying in a "race to the bottom" mentality, we have no choice but to join or fail. 

Labor is and always has been a fixed cost, that rises with the CPI (Consumer Price Index), but for many years labor rates/wages have not increased while costs of consumer goods continues to increase rapidly. Businesses today find that they cannot compete with the eBay's and Amazon's and Wal-Mart's and Home Depot's, Lowes, K-Mart's, Target's etc in retail prices. The customer is the only beneficiary of  cheaper prices and while this is a good thing for them, the fact that many/most smaller businesses (the largest employer sector of the wider economy) continue to lose market share, is a really bad omen for the future.

I have been a continuing professional locksmith for almost 35 years, having worked on 4 continents and delivered service to many and varied customers. Quality and professional expertise can be costly, but what do you want? What do you expect? I know that when I call a service professional, I demand the best quality products and services at fair value prices.

Remember this, "If You Only Want To Pay Peanuts, Expect To Get Monkeys!"