Locksmith Ripoffs - Continue To Plague The Wider Locksmith Industry Worldwide

We have written about the Locksmith Scammers that infiltrate the locksmith industry, for many years now (see some of our articles here).

Above, you can find a recent in-depth hidden camera investigation produced by a Canadian news station, that shows these fraudsters are still ramping up their nefarious activities in North America.

It is becoming significantly more expensive to market a locksmith business worldwide, especially if you wish to compete fairly through the search engine mediums.

Multiple lawsuits including class-action litigations have been dismissed against search engine monoliths when judiciaries find the defenders attorneys claimed  the Communications Decency Act (47 U.S.C. SubSection230) describes how search engines and other advertising mediums are protected under USA Laws.

This, unfortunately means that the search engines are NOT responsible for what an advertiser might publish in their medium. It is the responsibility of the advertiser to be truthful in all its advertising.

This defense forms the precedent that defends any/all advertising mediums from culpability and transparency.

The video above shows some companies ripping off (would-be) consumers, using sub-standard methods and over-charging (bait and switch) for services rendered.

The decision handed down by the United States Court Of Appeals for the District of Columbia Circuit, forms the precedent that protects advertising mediums/search engines from prosecution.
(see case).

When you decide that you need the services of a locksmith, it is up to you, the customer to be diligent in choosing your provider. Just because a company might enjoy many incredible reviews online, how can you be assured that these reviews are genuine? In reality you cannot. But often, third party sites like lead generation mediums, can provide customer reviews that are legitimate and checkable, because they are on the third party sites.

Many consumers today, refuse to spend sufficient time to research the appropriate trade service company to service their needs and will often use the top listed advertiser in their search results online. Realizing that most of the legitimate companies, the ones that provide legitimate professional services, are concerned about their reputations, often do not have the resources to pay for top listing on search engines. Meaning, they wont often be found higher in search. As such, they rarely compete with the higher paying advertisers. Naturally, these advertisers who pay more to be listed higher, have to charge more for their offered services, often significantly higher prices than they advertise.

The original story can be found in the source below.


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