The Red Dot Design Awards date back to 1955. They are acclaimed worldwide as a world leader in recognizing talented engineering and design for concept designers of promise.
The Off product is a concept exterior door lock system designed to enable you to control your gas and electricity mains from your door lock.
I believe this is simply a convenience switch that enables total control from your entry door, negating your need to re-enter your premise to manually switch on or off electricity, gas or other appliances. It is not designed as a physical security device (so you will still need your deadbolt to secure your door)