Unique Security Products and Specialty Locksmith Services

Locks210.com - St Louis Locksmiths for Greater St Louis Missouri
'Securing America - One Door At A Time'314 266 1533
'Keep It Yours... Lock Your Doors!'

December 24, 2015

Goji - Crowdfunded Wireless Smartphone Controlled Deadbolt Fails To Launch

I'm not sure if you have seen or know about the Goji Smart lock that was being crowdfunded via multiple separate crowdfunding sites in the last couple of years, but a report out a couple of days ago indicates that this particular product has failed to launch.

The Smart Lock market has been evolving for a number of years now and according to sources, is expected to rise from the current fledgling $8 Billion market to $120 Billion by 2025.

There are a number of entrants that have evolved in recent years and we have written about a few of them. Products like the August Smartlock, the Lockitron and others. We have found that many of these "new breed" of stand alone wireless smart locks are being developed by entrepeneurs who lack industry knowledge, experience and longevity.

The large industry players like Assa-Abloy, Yale, Schlage, Kwikset, Master and others who have been in the security product manufacturing industry for a great many years, are also firmly entrenched in the Smart Lock market. But the difference between these industry stalwarts and the current breed of new entrepeneurs has much to do with their successes developed over many years of R&D, interaction with their customers and tried and proven manufacturing practises that continue to produce the high-quality requested by the consumer driven market.

Goji, obviously was seen to have merit and raised about $800,000.00 through multiple crowdfunding sites including Indiegogo and Fundable.

This news is not surprising really. there are many entrants to the smart lock market that appear to not have done their due diligence and market feasibility studies prior to launch. Goji had developed a promising looking product that operated with Android and iOS operating systems, but I suggest that the actual integration of these sophisticated smart phone operating systems proved too much for the Goji team to master.

Goji CEO Gabriel Bestard-Ribas is quoted in a letter written earlier this week,


"Hello ,
This is the hardest email I have ever written, but I need to let you know that Goji is going out of business. In the next few days you will receive a letter from our lawyer with the formal communication about this.
We’ve had several ups and downs since we started in 2013, and have overcome many technical challenges, but the most recent hurdle is insurmountable: our software development vendor closed their company. They were months behind schedule on our project, and we had gown increasingly concerned that they were not going to be able to complete the work within an acceptable time frame and budget. We met with them to discuss the situation, and a few days later they abruptly closed the business, laying off all of their employees and bringing our product development efforts to a halt.
Goji backers Facebook PageNow we are facing not only the large delay in delivering Goji, but also the immense challenges of replacing a team of nearly 20 engineers, bringing that new team up to speed, and actually finishing the work. This situation has been more than what our company can endure at the development, reputation, and financial fronts. Given this situation, our legal team has advised us that bankruptcy is our only option.
I want to thank you for all your help, support, and patience while we worked to bring Goji to market. You were a part of our dream to build Goji, and now it has to come to an end due to this unfortunate situation.
All I can say is that we fought with all our heart until the last minute. We are so thankful that you have stood with us, and we are deeply sorry for this final outcome.
Please expect another correspondence from our bankruptcy attorney"




No comments:

Post a Comment

Locks210 encourages public discussion on articles of interest. Please feel free to post your opinion.
Posts are subject to moderation.

Home Advisor (formerly Service Magic) Testimonials And Sites That Recommend Us

Powered by ServiceMagic

Testimonials

Danny was very professional and friendly at the same time. He not only gave me the quote and fixed the exterior door and explained his work. He was prompt and upfront about the work and did the work. He came in time took care of it on the same day. (Sasheethn K St Louis MO) June 2018d out problems but assured not urgent. Please feel free to have Danny pass out my number for my total experience review 314-351-5553

Charlie M. (St Louis, MO) November 2015


Danny was pleasure to meet and was very knowledgable. He explained several lock replacement options but I decided none of them were a good fit for a storm door, however, I did replace a lock on my entry door with a type of lock I had never seen before. I would highly recommend this company.
Patricia J (Bridgeton, MO) March 2014
They were prompt and showed up when he said he would show up. He knew his stuff. I had ordered new handles and he was honest enough to say that we don't need them that he can fix the doors and he did. Made me lock and unlock my doors to his satisfaction so that I knew what to do. Am very, very pleased with the service and cost.
Joyce K (Glencoe, MO) May 2015

Showed up on time for appointment. Was very knowledgeable about the project and offered a solution beyond what I asked to be done.
Stephen G (Chesterfield, MO) May 2015


Daniel was right on time, assessed the problems I had with two doors, made the repairs, and explained what caused the problems to begin with .... He is a "door expert" and a true professional. I highly recommend him.

Vince V (St. Louis MO) May, 2015




Danny was fabulous! He went over my concerns and he provided me with more than a fair quote. He was there when he said he was going to be there. I would highly recommend Danny. Cheers!
Denise S (Imperial, MO) May 8, 2014

Hired Danny to re-key locks on "new" house purchase. He advised to replace with new deadbolts & door knobs on 3 entry doors instead which I agreed with. All doors have 1 matching key & the safety of excellent quality product & workmanship. He also added new strike plate to door frame to complete project.. I recommend as your 1st & only call to a Locksmith.

Denise F (St. Louis, MO) April 3, 2014


Danny was very helpful in solving a pretty complex problem involving many lock.
Scott C (Eureka, MO) March 27, 2014




Needed patio door track to run smoothly. Arrived early, fixed door and explained what he was doing during repair. Quick and easy. Door works great, my wife will now speak to me, and I've become a better dancer.

Mike W. (Arnold/Oakville MO) July 2013


The owner spent a longtime with me on the phone helping diagnosis the problem. He was on-time, friendly and helped resolve my issue. I will definitely use him again!

Chris C (Lake St Louis, MO) July 2013


I had a very pleasant experience with Master Key Systems. They came out, did the job (which took longer than expected) and they did not change the price they quoted me. Now, I am not certain that it was a great value for the money because I don't have a comparison, but they did what they said, when they said, for the price they said. Enough said!!!

Antonio B (Saint Louis, Missouri) March 2013


Professional.. Upfront about charges. Fixed the sticky door within 20 minutes. I will recommend Master Key for exterior door issues.
Muthu R (Ballwin, MO) July 2012


Danny was a master craftsman, knowledgable and professional. I will be calling on him again in the future as well as passing on his services to friends and family.

Marsha L (Saint Louis, MO) July 2012


Danny was excellent! I called him on a Monday to fix a sliding glass door. He happened to have the exact part we needed (and it was not an easy find - we had looked everywhere) and he came over Tuesday evening. He stayed until 8:00 until the job was done, and cleaned up afterwards. He was courteous, professional, and efficient! I could not be happier!

Rachel P Maryland Heights, MO (July 2012)


He did an excellent job. Got there on time and quickly solved the issue. Was very pleasant and explained the situation and how to keep the door from sticking in the future. Would definitely use Master Key LLC again!

Neil F. (Saint Louis, MO) April 2012


Danny was very friendly and knowledgeable, although his apprentice seemed to do most of the work, Danny kept an eye on him to make sure it was done right. He had very reasonable pricing for re-keying.
Greg D (St Louis, MO) October 2011


He was extrememly fabulous and helpful and did a wonderful job. He was very professional.
Shannon M. (Arnold, MO) October 2011


Growing up spending so much of my time in Italy, the uniqueness of the Nova Classico left quite an impression on me. To be able to have and enjoy them in my own home here in the states is a nostalgic indulgence I'm enjoying beyond words. Thank you Danny for coordinating this transaction.

Joseph M (Chicago, IL) September 2011





great job. hired on the spot and he did job right then at great price

Ron B (Arnold, MO) July 2011







I searched the internet and found your services. I received three phone calls within several days. A service call was scheduled. Two gentlemen arrived promptly, analyzed the problem and fixed it.
James & Florenc M Saint Louis, MO July 2011

The repairman was on time and did an excellent job of fixing a very stubborn door lock. He was persistent and cleaned up the work area afterwards. I would use this service again.

Brenda F (Saint Peters, MO) June 2011


Danny at Master Key Systems has succeeded in making the purchasing of our Meroni door locks, from Italy, an absolute breeze. Even though I live in Australia with a 16hr time difference and was ordering door knobs from Italy that weren't in stock, the whole process was faultless. Danny was prompt and efficient with all his emails and made sure we had covered every possible variable so that the product I received was exactly as required. I would have no hesitation in recommending Danny for your next purchase.
Patrick Carr (Canberra, Australia)


Your product really helped because I needed to secure a nurse's station adjacent to a waiting room and needed a pocket door. Unfortunately, no real options were available to lock a pocket door effectively that would keep me compliant with HIPAA and secure an area that stores medical supplies. This was vitally important as this particular waiting room was for "waiting detox patients". Thank you very much.
Randall R The Fritz Clinic (Birmingham, Al) March 2011


Danny was very polite and knew what the problem was and how to fix it. He also gave me some information about other issues that could arise with my door and locks. Will hire again if I ever need that type of work done.
Jason M Imperial, MO March 2011




I had an exterior basement door that dragged when opening and closing. The hinges were not fitting properly and the door frame had shifted, probably due to the age of the house.The screwswould not go far enough into the wall without hitting stone...even using a special drill bit. Dan worked a long time drilling and sanding to shore up the door as best as possible. I know it will never be perfect. He could have easily sold me a new door and the same issue would happen. He was honest, thorough, and did an excellent job without charging me a fortune. I'm satisfied with the door now. If you want an honest, experienced man, Then Dan is the man

Roger M Saint Louis, MO March 2011


I purchased the Cowdroy P697 Pocket door lock with key over the internet. I emailed questions before my purchase and was provided with the answers quickly by return email. The purchase was quick and easy and the lock was shipped immediatly. Installation is quick and easy. But you do need to convert millimeters to inches (use the internet) in the installation instructions. And the lock looks great and works great. I will do business with them again. THANK YOU

Ed D (February, 2011)





Who Are We?





Welcome to Locks210.com.
This site is to inform about historical and modern approaches to Keys and Physical Security products and services.
Locks210.com, established in 2006, offers residents and businesses of St Louis Locksmith premium quality products and services. As the Premier Bilock Extreme Security Dealer in The Mid-West,
Our conveniently located workshop and service vehicles are uniquely designed to offer trade qualified, bonded, insured tradespeople with knowledge and experience spanning multiple countries and product lines.

Shipping and Returns

All products are sent in manufacturers condition.
All products are subject to sales tax where applicable.
All products are dispatched within 10 business days of remittance.
All products are subject to manufacturers warranties.
All products returned within 30 days, will be 95% refunded less shipping.
Prices are subject to change without notice.
googlec1e9e17d377a46fe.html
My Zimbio
Top Stories